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This past Friday, I attended the American Marketing Association of Atlanta’s Annual Collegiate Conference. It was a great experience for me and I learned so much new information from some really great speakers. When listening to Glen Caruso’s (former AMA Atlanta President and founder of Firecracker Digital Group) presentation on “Finding a job in Marketing,” I found myself learning so much new information and wanting to share his tips with you all! While his presentation was targeted to marketing majors, the information was universal and could help any college student starting their job or internship search. Here I’d like to share some of the tips he shared that were new to me and that I think would really make you stand out during your job search.

  1. It takes a huge amount of work to get a GREAT job, and the vast majority won’t do it… this is where you have an ADVANTAGE! Yes, it takes a lot of time and energy to land your dream job, but won’t it be worth it?! My friend and I were discussing this as we walked to class this afternoon… it can be extremely stressful looking for your first job and it takes up a great deal of our time. But I’d much rather put my all into it rather than settle for an okay job. Get out there and put the time and energy into it—set yourself apart from the competition! Network, make contacts, make phone calls, set up informational interviews, spread the word to family friends, professors, colleagues, etc. about what you’re looking for and why you’d be great!
  2. Write your ideal job description. It can be really tough to figure out exactly what you want to do and to find the positions that match your preferences. Take some time to sit down and write your ideal job description—do you want a structured office environment or do you want each day to be different? Do you want to lead a team or work individually and be solely responsible for your accomplishments? What kind of work are you passionate about? What kind of skills do you bring to the table? When you find a position or get a job offer, filter the responsibilities and skills against your ideal job description. Is it a fit?
  3. Resume errors really matter. Even if you have a minor error on your resume (“your” instead of “you’re,” or maybe you have periods on half of your bullet-points and not on the other half), employers do notice and they do care. Tiny errors on something like your resume, which they assume you’ve reviewed many times and had others look at too, will no doubt make them think: “If they have an error on their resume, what’ll happen when they’re dealing with numbers in our finance department?” or something similar. Give your resume to everyone you know—your Career Consultant, parents, mentors, friends—so they can edit it for you, because you never know what you’ll miss.
  4. Don’t get a job, get a CAREER! This goes back to my first point—don’t settle! Your first job is important, and it will be the stepping stone to your second and third jobs. Times are tough these days, but that doesn’t mean you can’t get the job that you want or on the path to what you want to do eventually!

Mr. Caruso gave us many more great tips, and I’d be happy to share more information or answer any questions you may have. As always, e-mail us at cdi@uga.edu or stop by the CDI office if you ever have any questions or need a fellow student’s point of view!

Good luck!